Jan 03 2008
January 01, 2008 TURFTV pulled off its biggest coup when, within hours of launching its full service, the new betting shop picture provider signed a five-year contract with Ladbrokes.
The agreement, which comes hot on the heels of a similar deal with Coral, took the number of shops in Britain and Ireland taking TurfTV to more than 6,500.
It also means that, of the major bookmaking chains, only William Hill and Betfred remain out in the cold, and discussions are continuing with both firms.
The deal with Ladbrokes, who have more than 2,300 shops in the UK and Ireland, was welcomed by Alan Morcombe, chief executive of TurfTV.
Earlier, the broadcaster switched on its full service with exclusive coverage of the non-Channel 4-televised races from both Cheltenham and Catterick.
Morcombe said: “I’m delighted Ladbrokes have decided to come on board and welcome them to TurfTV with open arms.
“We were always confident bookmakers would take the service, it was just a question of when, and we are very pleased Ladbrokes have signed a deal.
“The message is clear: what we promise, we deliver. Our promise now to our clients is that TurfTV will do everything it can to raise the standards of picture provision and enhance the betting shop experience, to the benefit of everyone.”
Source: The Financial Times Limited